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Platform-Agnostic Solutions: The Future of Higher Ed Marketing and Data Strategy
Platform-Agnostic Solutions: The Future of Higher Ed Marketing and Data Strategy The higher education sector is rapidly evolving, driven by shifting student expectations, digital transformation, and the constant pressure to do more with less. As universities and colleges invest in marketing, enrollment, and student success technologies, a critical debate has emerged: Should institutions embrace closed, […]April 29, 2025 -
Martech Needs Alignment with People and Processes in Higher Education
Martech Needs Alignment with People and Processes in Higher Education The higher education landscape is evolving rapidly, driven by shifting student expectations, increased competition, and digital transformation. In this environment, marketing technology (martech) has emerged as a powerful enabler for institutions seeking to attract, engage, and retain students. However, a persistent challenge remains: over-reliance on […]April 29, 2025 -
Organizational Clarity Drives Success in Higher Education Marketing
Organizational Clarity Drives Success in Higher Education Marketing As colleges and universities face mounting pressures from declining enrollments, shifting student expectations, and increased public scrutiny, the need for clear roles, structured processes, and strategic alignment within marketing and communications teams has never been greater. This blog explores how organizational clarity transforms marketing operations in higher […]April 29, 2025
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AI Tools in Higher Education: The Challenge of Data Model Nuances
AI Tools in Higher Education: The Challenge of Data Model Nuances Artificial intelligence is rapidly reshaping the higher education landscape, promising transformative gains in efficiency, insight, and personalization. From predictive analytics that forecast student success to generative AI tools that automate administrative and instructional tasks, institutions are racing to harness these innovations. Yet, as AI’s […]April 29, 2025 -
Email Deliverability Challenges in Higher Education: Navigating Privacy Changes and Evolving Metrics
Email Deliverability Challenges in Higher Education: Navigating Privacy Changes and Evolving Metrics
Email Deliverability Challenges in Higher Education: Navigating Privacy Changes and Evolving Metrics The higher education sector continues to face significant email deliverability hurdles, compounded by evolving privacy protections and shifting engagement patterns. Despite these challenges, email remains a critical channel for student recruitment when executed strategically. Below, we explore the current landscape, the impact of […]April 29, 2025 -
Managing Audience Overlap: A Critical Imperative for Higher Education Marketing
Managing Audience Overlap: A Critical Imperative for Higher Education Marketing In higher education, the complexity of marketing operations has grown exponentially. Multi-brand institutions, sprawling campuses, and diverse academic offerings mean that marketing teams must reach distinct audiences—prospective students, alumni, donors, and current students—often with overlapping interests and needs. Yet, one challenge consistently undermines these efforts: […]April 29, 2025 -
Unlocking Salesforce Data Cloud’s Consumption-Based Pricing
Unlocking Salesforce Data Cloud’s Consumption-Based Pricing A Practical Guide for Marketing Teams 1.Introduction Ever since its grand reveal in Dreamforce 2023, Salesforce Data Cloud has been the company’s spearhead product. Data Cloud is a powerful tool that, when used wisely, can lead your marketing to new heights. Salesforce Data Cloud combines hyperscaler performance, real-time […]April 16, 2025 -
Take the DESelect Marketing Operations Maturity Model Assessment
Take our free survey to assess and advance your marketing operations maturity model along two dimensions: automation and personalization. You'll receive your customer report in just a few days.February 27, 2025 -
Beyond Limits – Exploring Smart Communication Capping
Beyond Limits: Exploring Smart Communication Capping In this comprehensive guide, we explore why communication capping matters and how smart communication capping maximizes engagement, marketing ROI, and compliance. Why Communication Capping Matters In today’s landscape, customers can be overwhelmed with marketing messages across multiple channels. In our 2024 study of 234 consumers across the United States, […]February 18, 2025 -
Top 10 Marketing Operations Predictions for 2025
We’re excited to unveil our Top 10 Marketing Operations Predictions for 2025. The exponential growth of marketing automation, the impact of AI on strategy and execution, and the drive to become more intentional and data-driven means we’re going to see a lot of interesting dynamics and progress in marketing. As 2024 closes out, we took a step back to think about what the future holds for marketing operations and came up with our first-ever list of predictions. Let’s dive in!December 19, 2024 -
The Ultimate Guide to Salesforce Marketing Cloud Advanced Edition
At the Marketing Keynote at Dreamforce 2024, Salesforce announced an exciting expansion to its suite of marketing solutions — the Marketing Cloud Advanced Edition, which builds upon the existing Marketing Cloud Growth Edition and offers even more powerful tools to help small and medium-sized businesses (SMBs) engage their customers in a more personalized and efficient way. This article explores the features, benefits, and impact of Advanced Edition and what it means for SMBs striving to innovate.September 19, 2024 -
DESelect Segment vs Audience Builder: Which Salesforce Marketing Cloud Solution to Choose
DESelect Segment VS Audience Builder Audience Builder Sunset: DESelect Segment for Marketing Cloud Segmentation Create audiences without the need for code through DESelect Segment Learn more → Case Study: Boozt Boozt turned to DESelect Segment to perform their segmentation after moving from Audience Builder and SQL queries. The results: Technical marketers save 15% […]July 1, 2024
