Whether you primarily run B2B vs B2C marketing campaigns, segmentation is crucial to finding the right audience for each message. Learn various segmentation techniques needed to effectively target each audience.

Learn from real-world campaign examples that showcase the successful implementation of Content Builder and Email Studio, and learn how to create engaging and impactful content.

Once you've created the right message for the right audience, it's time for Journey Builder. This guide thoroughly explains the concept of customer journeys, detailing diverse types of journeys for B2B and B2C marketing campaigns. We delve into the mechanics of Journey Builder, going over its features, entry sources, and message control activities.

Examine real-life B2B vs B2C marketing journey examples to learn how to craft seamless and personalized customer experiences. We finish off with comprehensive insights into reporting, optimization, and testing of journeys, providing practical advice on testing strategies, further journey optimization, and valuable tips for effective reporting.