Latest Articles

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    Why Salesforce Einstein Activity Capture Actually Matters to Sales Teams Introduction to Sales Cloud Einstein Sales Cloud Einstein provides sales teams with an innovative edge, combining AI-powered tools with Salesforce CRM to automate tasks and deliver actionable insights. One standout feature is Salesforce Einstein Activity Capture, which eliminates the need for manual logging of emails […]
  • Not All Contacts Are Created Equal: Understanding Salesforce Leads vs Contacts

    Not All Contacts Are Created Equal: Understanding Salesforce Leads vs Contacts Introduction to Salesforce Salesforce is more than just a CRM; it’s where customer conversations begin, grow, and turn into closed deals. For new users, though, there’s often confusion about one of its core distinctions: Salesforce leads vs contacts. Knowing the difference between these two […]
  • Creating Real Conversations with Salesforce Digital Engagement

    Creating Real Conversations with Salesforce Digital Engagement Introduction to Digital Engagement When customers reach out, they expect speed, relevance, and a personal touch. Salesforce Digital Engagement makes this possible by connecting businesses with customers across various digital channels, including Facebook Messenger, WhatsApp, SMS, and web chat. By consolidating all conversations into a single view, Salesforce digital engagement enables […]
  • Your Essential Guide to Dreamforce 2025 Highlights and Insights

    Your Essential Guide to Dreamforce 2025 Highlights and Insights Attend Dreamforce 2025 Dreamforce 2025 is shaping up to be one of the most impactful events in Salesforce’s history. Scheduled to take place at the Moscone Center in downtown San Francisco, this three-day event attracts tens of thousands of attendees from the Salesforce ecosystem, developers and […]

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