eBooks

Welcome to the DESelect 2025 State of Marketing Operations Report! This year, we explored the perspectives of 34 marketing operations leaders across various industries to uncover common challenges, innovative strategies, and emerging trends shaping the field. With contributions from marketing operations thought leaders in healthcare, consumer goods, SaaS, retail, education, and more, this report offers a comprehensive view of the opportunities and obstacles faced by marketing teams today.

We created 32 email marketing templates from ChatGPT to test how well it could craft common email campaigns for nine industries. While this AI provides some very useful templates for email marketers to mold, we found it ultimately needs your human touch to get just right.

AI is in the hype cycle, and the opportunities for marketing applications have many marketers wondering how different 2024 and beyond will look. To give you an idea of how your peers are planning to use marketing-focused Al tools in their job, we asked over 300 of them how they already utilize this technology, the results they've seen so far, how to measure them, and what the future holds.