Marketers overwhelmingly view personalization as essential to maximizing audience engagement and purchasing decisions, yet many struggle to fully utilize this resource. In this industry report, learn:
- How much time marketing departments spend on segmentation and personalization
- Where marketers are looking to complement their current teams with resources and automation that reduce reliance on time-consuming processes
- Best practices for maximizing personalization impact in Salesforce Marketing Cloud
Download now to see how your industry peers are adapting.
