With digital communication dominating student outreach, higher education institutions are adopting advanced email marketing strategies that blend technology with personalized, authentic engagement. Here’s how leading colleges and universities are connecting more effectively with prospective and current students using DESelect.
Products
Explore solutions for higher education marketing teams
The DESelect Marketing Optimization Platform comprises three modules
Segment
No-code audience segmentation for Salesforce Marketing Cloud
Access all your data extensions in one place, create segments 50% faster using drag-and-drop, and unlock advanced targeting and personalization.
Engage
Campaign prioritization, send frequency optimization, and saturation control
Push your Salesforce Marketing Cloud sends to optimal levels based on subscriber behavior and campaign prioritizations.
Search
A practical, free tool to find literally anything in Salesforce Marketing Cloud
Find objects such as email messages, templates, content blocks, data extensions, and more.
Who we serve
Become a Game-Changing Higher Education Institution
Extract even more value from your Salesforce Marketing Cloud investment with our intuitive, turnkey solutions
Student Enrollment
Attract prospective students to your institution with better email marketing outreach.
- Empower non-technical users
- Maximize marketing efficiency
- Continually improve campaigns
Campus Comms
Communicate with active students about campus events, class scheduling, or campus security updates.
- Eliminate technical dependencies
- Send the right message to the right student at the right time
- Prioritize campus campaigns to boost engagement
Alumni Engagment
Engage with allumni and drive higher donations and better fundraising.
- Create segments fast, without SQL
- Standardize segments and achieve send frequency optimization
- Help fundraising teams achieve results faster
Customer success stories
Why choose DESelect for Higher Education
Discover how higher education marketers at the world’s leading schools are optimizing Salesforce Marketing Cloud with DESelect.
"The sophistication and the functionality in DESelect can really move you ahead in the higher-ed/nonprofit space by being able to provide really customized messages to donors."
Terri Schlegel-David
Associate Vice President
Significant
cost savings
"It was a dream to use! I put a stopwatch on and it took 4m20s to do a query that normally takes my colleague an hour!"
Aisling Miller
Senior Digital Marketing Executive
Reach
50 offices, 2,800 employees worldwide
"It’s simple to use, and it saves the resources of those we have on staff. With more time freed up, they can focus on things more important to our business."
Kenneth Gardner
Marketing Cloud Administrator
+50%
segmentation process
Ready to Transform Your Student & Alumni Engagement?
Book a demo with a DESelect expert to see how you can extract even more value from your Salesforce Marketing Cloud investment and achieve outstanding results for your institution.
What can I expect?
- An in-depth conversation to answer some questions about your business to help us match you to the right solutions
- A live demo of DESelect tailored to what you are interested in.
- All your questions answered to ensure we are a good fit for your business needs.
