Digital Innovation

Managing Audience Overlap: A Critical Imperative for Higher Education Marketing In higher education, the complexity of marketing operations has grown exponentially. Multi-brand institutions, sprawling campuses, and diverse academic offerings mean that marketing teams must reach distinct audiences—prospective students, alumni, donors,...

Welcome to the DESelect 2025 State of Marketing Operations Report! This year, we explored the perspectives of 34 marketing operations leaders across various industries to uncover common challenges, innovative strategies, and emerging trends shaping the field. With contributions from marketing...

Beyond Limits: Exploring Smart Communication Capping In this comprehensive guide, we explore why communication capping matters and how smart communication capping maximizes engagement, marketing ROI, and compliance.  Why Communication Capping Matters In today’s landscape, customers can be overwhelmed with marketing...

Episode 24 | Transcript Amber Sellens: Building a Horizontal MarOps team, Brand Consistency, and MarTech Leadership Anthony Lamot: Hey, Amber! Welcome to the show! Amber Sellens: Hey! Thanks! Anthony Lamot: It’s so good to have you here on the show....

Episode 23 | Transcript Lukas Lunow: 2024 Marketing Champion on Evolving with Salesforce, Leading a Global Team Anthony Lamot: Hello, and welcome to Heroes of Marketing Cloud, the show where I interview Marketing Cloud experts. My name is Anthony Lamot,...

We created 32 email marketing templates from ChatGPT to test how well it could craft common email campaigns for nine industries. While this AI provides some very useful templates for email marketers to mold, we found it ultimately needs your...

AI is in the hype cycle, and the opportunities for marketing applications have many marketers wondering how different 2024 and beyond will look. To give you an idea of how your peers are planning to use marketing-focused Al tools in...

Modern marketing relies on building and nurturing authentic relationships with customers. We asked over 300 of your peers how they plan to enhance personalization efforts to improve campaigns in 2024.

We surveyed 235 consumers across America, examining how they interact with marketing emails, focusing on not only the value they find but also delving into why they'll eventually stop engaging with brands when they are oversaturated to the point of...