Personalization

Welcome to the DESelect 2025 State of Marketing Operations Report! This year, we explored the perspectives of 34 marketing operations leaders across various industries to uncover common challenges, innovative strategies, and emerging trends shaping the field. With contributions from marketing...

Take our free survey to assess and advance your marketing operations maturity model along two dimensions: automation and personalization. You'll receive your customer report in just a few days.

We created 32 email marketing templates from ChatGPT to test how well it could craft common email campaigns for nine industries. While this AI provides some very useful templates for email marketers to mold, we found it ultimately needs your...

AI is in the hype cycle, and the opportunities for marketing applications have many marketers wondering how different 2024 and beyond will look. To give you an idea of how your peers are planning to use marketing-focused Al tools in...

Modern marketing relies on building and nurturing authentic relationships with customers. We asked over 300 of your peers how they plan to enhance personalization efforts to improve campaigns in 2024.

We surveyed 235 consumers across America, examining how they interact with marketing emails, focusing on not only the value they find but also delving into why they'll eventually stop engaging with brands when they are oversaturated to the point of...

We surveyed 235 consumers across America, examining how they interact with marketing emails, focusing on not only the value they find but also delving into why they'll eventually stop engaging with brands when they are oversaturated to the point of...

Salesforce Announce Marketing Cloud Growth Edition Built on Top of Data Cloud While Salesforce’s Marketing Cloud has long been synonymous with cutting-edge marketing automation, the unveiling of Marketing Cloud Growth Edition (MCG) marks a pivotal moment in democratizing marketing prowess....

In the dynamic and competitive realm of B2C marketing, understanding the stages of the customer journey is essential for crafting compelling marketing strategies that resonate with consumers at every touchpoint. This journey, a detailed map of a consumer’s engagement with...