To learn how you can get started with Segment Free, register for the upcoming webinar here.
DESelect Segment: Enhanced UI and New Capabilities
We’re excited to announce the release of DESelect Segment, which introduces several new features designed to enhance usability and provide more powerful segmentation capabilities. Whether you’re a seasoned DESelect user or just getting started, these updates will help you get more out of your Salesforce Marketing Cloud and cut campaign execution time by 50%.
Create highly targeted segments in half the time – without SQL
Access all your data extensions in one place, create segments 50% faster using drag-and-drop (no switching between studios required), and unlock advanced targeting and personalization.
Whether you have no coding experience or you’re a SQL expert, DESelect empowers you to segment, deduplicate, and enhance data to increase campaign velocity.
Build segments twice as fast | Say Goodbye to SQL | Start using immediately |
Eliminate dependence on IT and inefficient back-and-forth between teams to build segments that reach the right person, with the right message, at the right time. | Access all your data extensions, join them together quickly, and predefine relationships – no more wasting time copying queries, switching between studios or checking code. | Download the free version from the Salesforce AppExchange – installation is quick and easy and you’ll be up and running in less than 30 minutes. |
DESelect Segment is now available and will automatically update for current users on October 22, 2024.
Segment Release Updates
Fresh, Intuitive Design
The new DESelect Segment features a refreshed and clean design, making the user interface even more intuitive and enjoyable to navigate. This update focuses on improving the overall user experience, making it easier than ever to access the tools you need.
The 3 main steps in the application have been renamed to Input, Output and Preview.
- On the Input screen, you can switch between the Data Sources mode and Filters mode.
- On the Data Sources screen, you can easily select Data Extensions, Data Views and Data Sets.
- On the Filters mode, different types of filters can be selected.
Switching between these modes allows you to use the available screen space better and have less distractions.
On the Output screen, you can now more easily add Custom Values. Clicking the Create Custom Value button will immediately add the newly created custom value to the target data extension without having to go into Edit Target Data Extension mode.
Enhanced Usability
We’ve implemented several usability enhancements based on user feedback. These updates are designed to enable you to create segments even faster with fewer steps and to help new users quickly gain expertise.
Helpful tips
On-screen guidance helps users navigate to the next step with ease, accelerating the learning curve for new users and making the overall experience easier.
Favorites and Customization
Mark folders as favorites for quick access to frequently used segments and choose which columns you want to see.
Enhanced Filtering
Add filters effortlessly with both drag-and-drop and via a dropdown menu, whichever way you prefer to work.
Enhanced Selections
Easily work with selections with many data sources and filters, and extensive waterfall selections.
Why DESelect Segment: Increase campaign velocity by 50%
Intuitive
DESelect Segment enables marketers to perform advanced actions using drag-and-drop tools with minimal training and no reliance on IT or technical expertise.
Turnkey
DESelect Segment delivers rapid time-to-value (TTV) with its straightforward setup, seamless integration with Salesforce, and data management that keeps all data securely within Salesforce Marketing Cloud.
Salesforce Integration
DESelect Segment is built to work seamlessly within Salesforce, ensuring that you can leverage the full power of Marketing Cloud without the need for complex integrations, data migrations, or additional platforms. In addition, enjoy the peace of mind knowing that all Personally Identifiable Information (PII) remains in Salesforce.
Try it FREE
Download DESelect Segment Free from the Salesforce AppExchange today to immediately begin transforming the value you get from Salesforce Marketing Cloud. DESelect Segment Free users can create up to 10 Selections monthly (per business unit), with two active Business Units. Each Business Unit may have up to three users and 10 active Selections at a given time.
Schedule a Demo
To learn more about how you can enable your team to cut campaign execution in half with DESelect Segment, we invite you to schedule a meeting and demo with our experts.
