Company CultureMeet Our Team: Digital Marketing Specialist, Carley Zoccali
Get her take on her DESelect journey →
A year into her DESelect journey, Carley realised that marketing was her true calling, and quickly transitioned into being a valued member of our Marketing Team. Being the polyvalent talent she is, Carley tackles numerous projects at DESelect, with 1 main goal in mind…demand generation!
What does a Demand Generation Specialist do?
At DESelect, I’m working closely with the Head of Marketing. Implementing strategy, mapping out the marketing initiatives for the quarter and outlining the concrete deliverables, to achieve the team’s overall goal. Other things I do, are segmenting the audience for emails, writing the emails and scheduling them. If we have events, I need to make sure that all the logistics are taken care of, as well as making sure that leads are assigned to the sales team. Facilitating webinars and managing our sponsorships with other companies, are also part of my tasks. I also run our socials, which means, coming up with the right promotional strategy that relates back to our value proposition.
“At DESelect, you’re able to voice your opinions and make your own ideas happen.”
What makes working at DESelect different from your previous work experiences?
I originally worked at a very large company before DESelect, and it’s kind of the feeling that you’re like a small fish in a big pond. You do your job, and that’s it, there’s not a lot of room for growth. At DESelect, since we’re a smaller company, you have the chance to learn a lot and be involved in a lot of conversations. You’re able to voice your opinions and make your own ideas happen.
What projects did you realize or are you currently working on?
Right now, we’re transitioning from being known as a “marketing enablement platform” to a “marketing optimization platform.” So thinking through the whole process for that. For example, what are we going to change on the website so that this makes sense to consumers, how this affects our customers and what we will communicate to them, etc. A smaller project, was making a mini ebook. The content is very snackable, and repurposed a lot of our older content. It was sent out to a decent sized audience and we ended up getting over 30 downloads in one day, which is pretty impressive. Kudos to our designer Kyra as well!
One of the events that was very fun and challenging, was a Salesforce event in London. It was actually one of the first events where I did all the logistics for, and went there by myself as the sole marketing person. That was super challenging but I enjoyed it.
“We have a lot of people that are very knowledgeable about what
they do.”
What do you believe we’re good at as a company?
I think we have a lot of people that are very knowledgeable about what they do. For example, our Customer Success Team. Everyone on the Customer Success Team is very good at training the customers, explaining things to them and really walking them through processes. Not to mention having a lot of technical knowledge for both Salesforce Marketing Cloud, and DESelect. Our Product Team is doing bug fixes, making adjustments and listening to customer feedback. We could get a request from a customer for a new idea or feature. Then this is actually something our Product Team will work on and often implement into our platform.
What’s it like working within the marketing team?
I think the team works really well together. We are not afraid to give each other feedback, but it’s never taken in a negative light. Everyone’s always trying to help everyone out and everyone is also very good at what they specialize in. Apart from the skills, half of the marketing team is in America, so it’s nice to talk about pop culture and things from home that we all can relate to.
Favorite moment so far at DESelect?
This is because I’m a food person, but I like our lunch time. We’re not really talking about work, but taking a break during the day like people, not just coworkers.
Go to comfort food?
I love Mexican food and Chipotle (I don’t want to make anyone mad by actually calling this Mexican food because it isn’t). A bowl, a burrito and the queso that apparently is only available in America. I could eat Chipotle anytime of any day.
Favorite destination?
I really enjoyed Madrid. I went to Madrid last winter, and the people were so nice, and the food was great, and it was not extremely expensive, which is always a plus when you’re like a foodie. The landmarks and stuff are amazing as well, but for me it’s about the restaurants.
