Prioritize and plan campaigns across business units, optimize send frequency, and control audience saturation to hit your revenue targets.
Why Engage
Create premium customer engagement experiences
With DESelect Engage, prioritize communications to drive revenue, brand loyalty, and ROI.
Build engagement, not fatigue
Find the best frequency for just-right engagement levels based on an individual subscriber’s behavior and apply precision logic and rules for frequency capping.
Get visibility into saturation levels
Eliminate campaign collisions and send the right message to the right person at the right time with a single, holistic system that provides unprecedented visibility and control into all campaigns.
Ensure regulatory compliance
Gain control over marketing saturation to fortify your compliance framework and safeguard your organization’s reputation.
Real Results
Welcome to the engagement optimization zone.
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![Increase engagement]()
Increase engagementCap the number of messages sent to a specific contact to drive engagement and defend against unsubscribes or being marked as spam.
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![Prioritize campaigns,<br/>
your way]()
Prioritize campaigns,
your wayPrevent contacts from being overwhelmed by too many messages and prioritize campaigns based on customizable rules and the importance of different campaign types.
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![Realize fast time to value]()
Realize fast time to valueAchieving a true frequency capping solution without Engage is complex. Engage frees you from reliance on IT or outside resources so you can get ROI fast.
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![Keep your organization safe]()
Keep your organization safeReduce the risk of high fines or reputation damage associated with excessive or unwanted communications by implementing intelligent saturation control and frequency capping..
New Features
Premium capabilities included with every Engage license
Streamline journey management
Import your Salesforce Marketing Cloud journeys from Journey Builder directly into Engage, choose retry criteria, and gain full control over communication frequency.
Get cross-BU visibility into audience saturation levels
Consider all sends to a contact across different BUs – especially valuable if a contact exists in multiple BUs and saturation control is needed across brands.
Judge campaign effectiveness
Use powerful reporting tools to dive deep into all sends and the decisions Engage is taking based on the rules and priorities you have defined.
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"Sometimes you think something like this is so far away from what we’re ultimately trying to do, but it’s not. It’s right in the middle of it all. Because if we engage with our customers in the right way, chances are we will optimize donations, and by doing that, we will be able to put more money into supporting those with a brain tumor and their families, but also (and really importantly) putting money into research – and that’s where we’re going to find the cure!” Read Story
FAQ
Frequently Asked Questions
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What is saturation control? How does it affect my marketing team?
Consumers are often overwhelmed receiving hundreds of marketing messages per day, as marketers create multichannel campaigns across competing teams and priorities – often targeted to the same segments of people. When this feeling becomes so strong that messages no longer resonate, the consumer experiences what is called “marketing fatigue.”
Saturation control is a method used to avoid marketing fatigue, where organizations set limits on the number of communications sent to a certain person in a specific period of time.
Having saturation control processes in place reduces the chances of unsubscribes or of emails being marked as spam. The specific limit for the number of emails and the time period can vary depending on the goals of the email campaign and the preferences of the recipient.
DESelect Engage acts as mission control for campaigns across all channels, providing a saturation control solution that gives insights into exactly how saturated each contact is.
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What are the financial benefits of Engage?
Engage has a cascading impact on marketing revenues and expenses. Among the more important ones:
- Marketing Cloud charges based on the quantity of Super Messages sent. By optimizing campaign frequency, this quantity is reduced
- Fewer unsubscribes and spam designations improve your organization’s email deliverability, ensuring more contacts see your messages
- By limiting the number of emails sent to a specific recipient, marketers find the sweet spot that leads to increased engagement, conversion rates, and ROI
- Increase marketing-generated revenue by identifying undersaturated subscribers and optimizing engagement
- Compliance with GDPR and CAN-SPAM laws prevents costly fines
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How long will this take to install?
Engage is a plug-and-play solution, so it takes only minutes to set up.
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How can I prioritize campaigns?
At a broad level, Engage lets you prioritize based on two factors: customizable rules (such as different frequencies for recent customers vs general subscribers) and how you designate importance of different campaign types (e.g., promotions vs newsletters).
Combining these factors, Engage will filter out oversaturated subscribers from the lesser-prioritized campaigns to ensure the messages they do receive are the most important. In Journey Builder, Engage also gives the option to simply delay the communications an oversaturated subscriber is scheduled to receive until a more optimal time.
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How do DESelect Engage and Segment combine?
Both DESelect Engage and Segment together team up to create ultra-targeted campaigns that drive maximum engagement and conversions. It’s literally sending the right message to the right audience the right number of times.
