Checklist: Do You Need a Frequency Capping Solution in SFMC?

Before implementing any new marketing strategy, it’s essential to ensure it aligns with your goals and needs. In the world of Salesforce Marketing Cloud, understanding when you may need a frequency capping solution can make a significant impact on whether your campaigns resonate with consumers or end up in the junk folder.

This checklist will help you evaluate if it’s time to consider implementing frequency capping into your marketing strategy.