TelecommunicationsCreate personal relationships and ensure nimble campaigns
Leverage behavioral data to drive effective messaging across campaigns to customers and households with varying subscription types.
Why Telecom companies love DESelect
- Upsell with ease
Segment your database in seconds based on customers paying for some services but not others. For example, customers purchasing internet but not phone service. - Perform geographical segmentation
Identify contacts based on network coverage or postal codes using Filters
- Behavioral analytics
Identify Main Contacts within databases that have complex data models. Alternatively, you can deduplicate or target the main contact per household based on subscription level or other custom values.
- Influence decision splits in Journey Builder
Use filters to denote True/False under items like Mobile Subscription or Home Internet to send different types of communications
-
"There’s a lot more clarity from DESelect, which means you have fewer errors. Manual SQLs are hard to read, whilst DESelect just naturally has more resistance to errors." Read Story
