Create personal relationships and ensure nimble campaigns
Leverage behavioral data to drive effective messaging across campaigns to customers and households with varying subscription types.
Why Telecom companies love DESelect
- Upsell with easeSegment your database in seconds based on customers paying for some services but not others. For example, customers purchasing internet but not phone service.
- Perform geographical segmentationIdentify contacts based on network coverage or postal codes using Filters
- Behavioral analyticsIdentify Main Contacts within databases that have complex data models. Alternatively, you can deduplicate or target the main contact per household based on subscription level or other custom values.
- Influence decision splits in Journey BuilderUse filters to denote True/False under items like Mobile Subscription or Home Internet to send different types of communications