Create personal relationships and ensure nimble campaigns
Leverage behavioral data to drive effective messaging across campaigns to customers and households with varying subscription types.
Why Telecom companies love DESelect
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Upsell with ease
Segment your database in seconds based on customers paying for some services but not others. For example, customers purchasing internet but not phone service. -
Perform geographical segmentation
Identify contacts based on network coverage or postal codes using Filters -
Influence decision splits in Journey Builder
Use filters to denote True/False under items like Mobile Subscription or Home Internet to send different types of communications
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"There’s a lot more clarity from DESelect, which means you have fewer errors. Manual SQLs are hard to read, whilst DESelect just naturally has more resistance to errors." Read Story
