Enable your customers to get the most out of their Marketing Cloud data

Consumers are often overwhelmed receiving hundreds of marketing messages per day, as marketers create multichannel campaigns across competing teams and priorities – often targeted to the same segments of people. When this feeling becomes so strong that messages no longer resonate, the consumer experiences what is called “marketing fatigue.”

Saturation control is a method used to avoid marketing fatigue, where organizations set limits on the number of communications sent to a certain person in a specific period of time.

Having saturation control processes in place reduces the chances of unsubscribes or of emails being marked as spam. The specific limit for the number of emails and the time period can vary depending on the goals of the email campaign and the preferences of the recipient.

DESelect Engage acts as mission control for campaigns across all channels, providing a saturation control solution that gives insights into exactly how saturated each contact is.

DESelect is a platform that enables Marketing Cloud users to segment audiences without SQL and use rules to prevent subscribers from receiving too many messages. Unlock new revenue opportunities, eliminate technical dependencies, and send the right message, to the right audiences the right number of times.

Engage has a cascading impact on marketing revenues and expenses. Among the more important ones:

• Marketing Cloud charges based on the quantity of Super Messages sent. By optimizing campaign frequency, this quantity is reduced
• Fewer unsubscribes and spam designations improve your organization’s email deliverability, ensuring more contacts see your messages
• By limiting the number of emails sent to a specific recipient, marketers find the sweet spot that leads to increased engagement, conversion rates, and ROI
• Increase marketing-generated revenue by identifying undersaturated subscribers and optimizing engagement
• Compliance with GDPR and CAN-SPAM laws prevents costly fines

You’re in luck – DESelect Search, Segment, and Engage are fully plug-and-play with minimal setup required. DESelect then reviews to guarantee a seamless launch.

Both DESelect Engage and Segment together team up to create ultra-targeted campaigns that drive maximum engagement and conversions. It’s literally sending the right message to the right audience the right number of times.