Case Study: Boozt

Retail

Boozt

How Boozt cut time required for campaign segmentation in half with DESelect Segment.

THE CHALLENGE

What Boozt needed DESelect to help solve

Prior to implementing DESelect Segment, Boozt used Audience Builder and SQL queries to perform their segementation in Salesforce Marketing Cloud. After experiencing limitations in the amount of data available for non-technical users, as well as a limited amount of time for technical users, Boozt was on the hunt for a solution. DESelect helped non-technical marketers harness the power of SQL, via drag-and-drop interface.

Goals

  • Give non-technical marketers the ability to segment and understand their data
  • Speed up segmentation processes
  • Migrate from Audience Builder and time spent writing SQL queries
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Results

  • Technical marketers save 15% of their time on a weekly basis
  • Brought us great flexibility and speed utilizing data for all team members
  • With DESelect, non-tech marketers grasped the power of SQL, without the need to have deep tech skills
  • Non-technical marketers get desired segmentations 50% faster

USAGE

How Boozt uses DESelect

  1. Non-tech marketers have the power of tech and SQL without the need to have deep tech skills.
  2. Fully migrated from Audience Builder
  3. Simplifying data management with DESelect, removing the prep work required to utilize UMFʼs data.
  4. Driving highly personalized multi-channel messaging to thousands of UMF donors.