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The Platform
The DESelect Marketing Optimization Platform
Segment
Create complex audiences without code
Engage
Optimize communication frequency
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Use Cases
Segmentation
Create specific audiences by combining and filtering data from multiple sources
Personalization
Create tailored campaigns based on unique behaviors and attributes
Frequency Capping
Ensure each unique contact receives the optimal amount of communications
Organizing Data
Standardize processes by making data easy to find, see, and understand
Deduplication
Eliminate unnecessary contacts based on conditional logic
By Industry
Automotive
Target audiences by dealership or manufacturer through intelligent filtering
Education & Non-profit
Analyze behavior & optimize offerings to improve success rates
Retail & Consumer Goods
Drive purchases with RFI models, left-in-cart messages, and next-best actions
Telecommunications
Drive effective messaging across campaigns to customers and households
For Teams
Campaign Planners
CRM & Marketing Automation Teams
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Learning & Knowledge
Product Releases
Discover our latest product updates
eBooks
Learn new tips, tricks & best practices
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Explore how to achieve your goals in SFMC
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Watch discussions from industry experts
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Listen to our podcast featuring SFMC pros
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December 23, 2022
Success Stories
DESelect Blog - Customer Data Manager
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audiences in half the time
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