Deep-Dive Metrics to Inform High-ROI Email Campaigns
01June 1, 202311:00 am CDT
Can’t find out where your email campaigns go wrong?
Too often marketing advice centers around basic reporting such as opens, clicks, etc., which only scratches the surface. So how do you find the real metrics that show where to make changes?
Join DESelect marketing experts Thursday, June 1 at 11am CT/6pm CET for an in-depth look at how marketers can take a deeper dive into their current Marketing Cloud data – without the need for new software.
Learn how to act on the following information:
Too many unsubscribes are affecting email deliverability and brand reputation
Subscribers take too long to act on our messages
How to identify your best/worst subscribers, and how to maximize CLV for each
Properly saturate subscribers, so that none feel overwhelmed but are primed to convert
Meet the experts:
Product Marketing Manager Garrett Menichini, an email marketing veteran with over a decade of experience
Manager of Customer Success Eduardo Ruiz de Pascual, a former Senior Consultant of all things marketing ops at Deloitte