We tested how well ChatGPT could craft common email campaigns for nine industries. While this AI provides some very useful templates for email marketers to mold, we found it ultimately needs a human touch to get just right. However, this isn’t the entire story.

Rather than replace marketers, knowing what types of questions to ask ChatGPT enhances the marketing experience with quick, modifiable email copy that lays the groundwork for engagement and clicks.

Industries covered:

• Insurance
• Retail and eCommerce
• Banking
• Automotive
• Nonprofit
• Hospitality and Leisure
• Telecom
• Media and Publishing
• B2B and SaaS

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