It’s frustrating when you want to connect with your customers personally, but the lack of scalable segmentation tools keeps your email campaigns from reaching their full potential, and this makes your work look generic.
Using DESelect Segment, you can use a targeted approach to see 3% lift in revenue per customer, like Home Chef, or 50% faster segmenting without needing to know SQL, like Boozt.
Extract even more value from your Salesforce Marketing Cloud investment with our intuitive, turnkey solutions
Targeted segmentation enables brands to deliver personalized offers and experiences, increasing loyalty and maximizing revenue from this group.
Segmentation allows brands to tailor messaging that resonates with specific interests or needs, making it easier to attract and convert new buyers.
Understanding unique preferences (e.g., “yoga enthusiasts” or “runners”), brands can create highly relevant campaigns, increasing engagement and sales.
Products
The DESelect Marketing Optimization Platform comprises three modules
No-code audience segmentation for Salesforce Marketing Cloud
Campaign prioritization, send frequency optimization, and saturation control
Push your Salesforce Marketing Cloud sends to optimal levels based on subscriber behavior and campaign prioritizations.
A practical, free tool to find literally anything in Salesforce Marketing Cloud
Find objects such as email messages, templates, content blocks, data extensions, and more.
Customer success stories
Discover how consumer brand marketers at the world’s leading brands are optimizing Salesforce Marketing Cloud with DESelect.
With DESelect, our marketing team is able to unify multiple data sources, identify high-value customer segments, deliver curated experiences to those audiences, and produce measurable results.
Senior Manger, Lifecycle Automation
on IT for SQL - segments in less time
We had a wealth of customer data available just waiting to be unleashed by our marketers.... Now our email team conducts real-time segmentation within Marketing Cloud. What used to take our marketers anywhere from 3-14 days now takes less than 24 hours.
Senior Director of Marketing Technology
segmentation, 3-14 days to < 24 hours
It’s surprising how much time it has saved me. Instead of creating new and multiple automations in Automation Studio, which is really time-consuming, I can create an audience segment that I use regularly and schedule them to run every day in DESelect.
CRM and Email Marketing Manager
segment execution
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