Last updated on September 1st, 2021.
We shall name our ‘values’ principles because a value implies a belief, while a principle, more importantly also implies behavior.
Our principles describe concrete behaviors through “I-statements” so that they are clear to everyone who works at the company and they act under them.
Our principles are put in place to support our vision.
Our vision is to “Become the leading marketing data enabler on Salesforce AppExchange.”
The founders have the final responsibility for achieving our vision, and as such, the founders must carefully design our principles.
Principles are subject to change if they are found inadequate to support our vision or our vision itself has changed.
We shall achieve our vision by:
Our principles, that will help us achieve our vision, are:
Trust translates into the following behaviors:
Personal Responsibility, because:
Personal Responsibility translates into the following behaviors:
Customer Experience, because:
Customer Experience translates into the following behaviors:
Continuous improvement, because:
Continuous improvement translates into the following behaviors:
Adaptability translates into the following behaviors: