Case Study: Boozt
Boozt turned to DESelect Segment to perform their segmentation after moving from Audience Builder and SQL queries.
Technical marketers save 15% of their time on a weekly basis
Brought great flexibility and speed to campaign creation
Non-technical marketers get desired segmentations 50% faster
What's Up with Audience Builder? Salesforce's Plan
Audience Builder is Salesforce Marketing Cloud’s native segmentation tool, offering a comprehensive suite of features aimed at making the segmentation process intuitive for marketers of all skillsets. Its strength lies in an intuitive UI that removes the need for technical expertise, enabling granular audience segments that power personalized campaigns.
Unfortunately, Salesforce is in the process of sunsetting Audience Builder, end date TBD. For teams left stranded, it’s important to begin planning the migration process now, seeking a solution that shares the same benefits…and improves on some shortcomings.
DESelect Segment shares many of Audience Builder’s strengths, including no-code UI, granular segmentation capabilities, and an ability to handle high volumes of data. Unlike Audience Builder, it’s a Salesforce AppExchange plugin with a one-day setup and super easy adoption – ensuring campaigns experience minimal disruption during the transition.