Audience engagement scoring in SFMC: The What, Why, and How
April 1, 2021
Audience engagement scoring is a common process for marketing and sales to identify the hottest leads. It’s a huge timesaver and customer experience optimizer for sales to save time and target the right person at the right time.
Salesforce Marketing Cloud does not include audience scores functionality by default. However, you can develop it using the drag-and-drop AppExchange solution DESelect, or an SQL query. Watch this webinar if you’re familiar with SQL technicalities, or would like to perform engagement scoring using DESelect.
- Gregory KaliuzhnyiCEO & Co-Founder
- Anthony LamotAccount Executive