Fresh Insights on Consumer Marketing Expectations and Applying Them in SFMC

CO-HOSTED WEBINAR

Fresh Insights on Consumer Marketing Expectations and Applying Them in SFMC

Webinar calendar02 August 2, 2023 11:00 am CDT

Brands have numerous omnichannel campaigns across multiple teams, with many targeting the same audiences. Have you ever given thought to how so many messages impact the customer experience?

DESelect recently surveyed consumers and found a major gap between how consumers wish to interact with brands and how marketers actually engage them.

To sum up the findings: forming positive consumer relationships results in positive engagement, but getting things wrong affects brand credibility, long-term ROI opportunities, and message delivery across the entire subscriber base.

Join experts from DESelect and Salesforce Ben Wednesday August 2 at 11 am CT/6pm CET for a discussion on these survey results and how marketers best meet consumer expectations while balancing engagement and revenue targets.

Learn how your peers tackle the following:

Optimizing channel use – what’s the right mix for each contact?

Protecting against unsubscribes and spam designations

Properly saturating consumers while maximizing campaign ROI

Can’t make the webinar? Sign up anyway! A recording of the webinar will be available on-demand to all registrants. For those who do attend, we will answer your questions in a live Q&A.

consumer marketing expectations webinar

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SPEAKERS

  • Lucy Mazalon
    Ops Director/Founder, Salesforce Ben and The DRIP
  • Anthony Lamot
    CEO and Co-Founder, DESelect

Fresh Insights on Consumer Marketing Expectations and Applying Them in SFMC

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