CO-HOSTED WEBINAR
Right Person, Right Message, Right Channel: Strategies to Optimize Direct Mail Impact
23
February 23, 2023
10:00 am GMT+1 (CET)
70% of consumers find direct mail more personal than online interactions, so understanding this channel remains critical. Learn how you can personalize messages to audiences primed for direct mail engagement and maximize the ROI of each campaign.
Join experts from DESelect and optilyz as they explore how marketers can best execute personalized direct mail campaigns.
Topics covered:
Quick audience segmentation based on preferred channels
Optimal Journey Builder configuration and use cases
Direct mail personalization tactics based on behavioral and demographic data
Speakers
- Gregory KaliuzhnyiAccount Executive at DESelect
- Francis AvatoSenior Customer Success Manager at optilyz
By registering, you agree to receive information in connection with this event via email from DESelect and optilyz. You can withdraw your consent at any time.
