Intuitive drag-and-drop segmentation
DESelect offers intuitive yet powerful segmentation features through what we call selections.
Selections allow you to combine data sources and apply filters to generate segments.
Join data extensions together
Use drag-and-drop to easily join data extensions together and define how they are related.
Similarly to joining data extensions, indicate records you want to exclude from your selection.
Append data sources
Append contacts from different data sources together.
Apply filter criteria
Apply a multitude of filters across data extensions and sources, supporting all field formats.
Use subqueries to aggregate data and perform calculations, like how many purchases a customer has made or how much a customer has spent.
Sort and limit results
Sort your results alphabetically, by date, or any other way that is logical. Limit the number of results if needed.
Define and use picklists!
Define picklist values and labels as an admin, enabling your team to filter with more certainty.
Set manual or rule-based values
Personalize your results, by setting manual or rule-based values, for example, “Female” becomes “Miss” and “Male” becomes “Mister”.
Deduplicate records with rules
Deduplicate records with one or many rules, given a certain priority.
Use waterfall segmentation
Apply cascading rules to use ‘waterfall segmentation’.
Learn how you can segment your data with DESelect
Full integration with Salesforce Marketing Cloud
DESelect offers full plug-and-play integration that is real-time and no-maintenance.
We do it for you
We take care of installing DESelect for you through an “installed package” – a matter that takes us just about 30 minutes.
Start using all features right away once setup is complete.
Leverage new data sets the moment they are available in Salesforce Marketing Cloud without having to make modifications.
Automate your segmentation
Automatically refresh your segments, by adding SQL query activities that DESelect generates to automations within Automation Studio.
Access any data extension
Leverage any standard, synchronized, Salesforce, or shared data extension within your SFMC business unit.
Access any field
For any data extension you select, DESelect will provide you with the available fields and field formats.
Leverage behavioral data
Access data in real-time
Always access your latest data, as DESelect continuously checks for the latest data extensions in your Salesforce Marketing Cloud.
Limit access to certain data extensions in DESelect
As an admin, limit data extensions to be leveraged for segmentation as needed.
Obtain rapid feedback on your selection through a preview of results.
Use segments for campaigns immediately
Use selections to populate target data extensions, ready to be used for your next campaign or journey.
Auto-map to your target data extension
Auto-map the data coming from your selected data extensions to your target data extension to save time.
Automatically create data extensions (AC/DE)
Use AC/DE to create new data extensions on the fly and ensure right field formats.
Save 50% of the time
you spend on data
in Marketing Cloud
Training and Support
We offer extensive training and support, all included in your subscription.
Security and Data Protection
At DESelect, we take security and data protection seriously.