Remove Marketing Cloud roadblocks with easy access to all your data in one spot.

Stop using a dozen different studios in SFMC to get the job done. DESelect Segment allows you to set up templates and centralize everything you need for campaigns.

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No more bottlenecks in marketing.

With everything in one place, DESelect Segment lets you own the entire process from day one with simple drag-and-drop tools.

  • Automate your segmentation

    Automatically refresh your segments by adding SQL query activities that DESelect generates into automations within Automation Studio.

  • Access any Data Extension

    Leverage any standard, synchronized, Salesforce, or shared Data Extension within your SFMC business unit.

  • Access any field

    For any Data Extension you select, DESelect will provide you with the available fields and formats.

  • Leverage behavioral data

    Leverage and explore behavioral data by accessing data views – system-generated Data Extensions populated by Salesforce Marketing Cloud with information on subscriber engagement and more.

  • Access data in real-time

    Always access your latest data as DESelect continuously checks for the latest Data Extensions in your Salesforce Marketing Cloud.

  • Limit access to certain Data Extensions in DESelect

    As an admin, limit Data Extensions to be leveraged for segmentation as needed.

  • Including/Excluding of folders in the Admin app

    DESelect allows administrators to include and exclude folders in a certain business unit. This functionality eases up the search process and improves data processing time by only scanning the included folders you have selected.

See how AllCloud Segments Customer Data without SQL

Chris Zullo, Marketing Practice Director at AllCloud, shares the story of how DESelect helps maximize SFMC.

Simplify and standardize your SFMC processes.

Now you don't have to be a software engineer, or data expert, to execute highly-targeted campaigns. Get back to what you actually want to work on – marketing.

  • Standardized inputs via defined picklists

    Deduplicate records with one or many rules, given a certain priority.

  • Use waterfall segmentation

    Apply cascading rules to use ‘waterfall selections’.

  • Schedule selections

    Schedule the execution of selections from within DESelect. Easily run selections of recurring campaigns or selections that refresh data on a regular basis.

"The missing puzzle piece for Salesforce Marketing Cloud."

  • "I think for customers like me, who are not able to use SQL, it's really a good tool, and you have really a lot of possibilities on selecting. I would certainly recommend DESelect to other companies."

    Christina LafolieCampaigning Specialist Inbound | Outbound, Customer Lifecycle Management, Magenta Telekom 

  • Empower Marketers

    “DESelect empowers marketers to query and segment their data with ease and without reliance on IT, and puts data back in the hands of marketers, right where it belongs!”

    Eliot HarperSalesforce Marketing Cloud MVP, Author

  • Targeted Segments on the Fly
    “Segmentation for our marketing campaigns used to be a time-consuming task. DESelect allows us to easily build a list of targeted segments, which saves considerable amounts of time!”

    Juliette OuchoucheCRM Analyst, Cambridge University Press

  • Huge Time Saver
    “DESelect really speeds up selecting the right data in Marketing Cloud. Wish we had this when we first started using Marketing Cloud!”

    Michiel van GaalenSalesforce Consultant, KLM

  • Solved the Business Need Perfectly
    “It was a pleasure working with the folks at DESelect; their product and service are top notch and solved the business need perfectly. ”

    Dennis QueallyAssociate Director of Marketing Operations, Practicing Law Institute

  • "After the trial period, we are convinced that DESelect is a great addition to our Marketing Cloud setup. It makes our segmentation much more efficient, and gives the “power” back to the Marketeer!"

    Kenni DalbyVice President, Head of Digital Marketing & Sales, Alm Brand

  • "As a Marketing Cloud expert, I have to say I was amazed by the capabilities of DESelect and how easy it was to create my segments."

    Gianluigi MorselliSalesforce Omnichannel Martech Advisor, Merkle

  • Preview results

    Obtain rapid feedback on your selection through a preview of results.

  • Use segments for campaigns immediately

    Use selections to populate target data extensions, ready to be used for your next campaign or journey.

  • Auto-map to your target data extension

    Auto-map the data coming from your selected data extensions to your target data extension to save time.

  • Automatically create Data Extensions

    Use AC/DE to create new data extensions on the fly and ensure right field formats.


  • Personalization at Scale

  • Faster Campaigns

  • Better User Adoption

  • Explore Customer Behavior with Data Views

    Access any sends, opens, clicks,… to better understand what drives customer engagement or even set out to build your own lead scoring model.​

  • No-code audience segmentation.

    Now that your marketing team is working autonomously, you can skip the time-consuming back and forth between teams and launch your campaigns fast and stress-free.

  • Segment ALL your Salesforce Marketing Cloud data with drag-and-drop

    Intuitively drag-and-drop any data stored in your Salesforce Marketing Cloud business unit to create highly targeted customer segments.

Security and Data Protection

DESelect offers full plug-and-play integration that is real-time and no-maintenance.
  • Keep all of your data safe and secure
    Keep all of your data safe and secure

    Keep all your customer data safely in Salesforce Marketing Cloud, as DESelect only stores “metadata” such as data extension names.

  • Fully Compliant with ISO-27002
    Fully Compliant with ISO-27002

    Rest assured knowing DESelect complies with ISO-27002, covering all aspects of best practice information security policies and processes.

  • Comply with GDPR & CCPA
    Comply with GDPR & CCPA

    DESelect complies with both GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act).

  • Securely connect DESelect
    Securely connect DESelect
    DESelect offers full plug-and-play integration that is real-time and no-maintenance.

    DESelect has passed Salesforce’s security review. Find out more about our secure API connection to Salesforce Marketing Cloud in the DESelect Security Documentation.

Read more about security and data protection

Setup and Onboarding

Your Journey to rocking your Salesforce Marketing Cloud

  • Setup

    We built all our solutions to be ready-to-use, so you don't have to worry about setup, it's as simple as plug-and-play. An end-to-end test is performed by DESelect to guarantee a seamless launch.

  • Implementation and Training
    Implementation and Training

    Once you're fully set up, you'll receive live and personalized training sessions from our dedicated Customer Success team. We will guide you through creating your first selections which are the potential basis for all your templates.

  • Support

    DESelect offers ongoing support by email as well as providing access to its expansive support and learning portals. The Customer Success Team organizes quarterly meetings where they measure how you're doing against previously defined goals and targets to ensure success for you.

Frequently Asked Questions

  • When do I need DESelect Segment?

    We have customers saying that “anyone using Salesforce Marketing Cloud should have DESelect too”. With some exceptions, they are probably right. One of the powerful features of Marketing Cloud is its flexibility to let you define a data model and integrate various data sources. But as a result: You need to do lots of data management, which usually means writing SQL queries or even doing various operations in Excel. The same happens when you need to create extracts to report on your campaigns. All of that is incredibly time consuming and renders the Marketing team dependent on technical experts to support them. Due to its sometimes technical nature, user adoption may also be below expectations. If any of that sounds familiar, then DESelect is for you!

  • What benefits can I expect from DESelect Segment?

    Some of the main benefits of DESelect include: You don’t need to use SQL anymore. Based on our customer success stories, we know that on average you can reduce the time you spend on data in Marketing Cloud (such as writing queries, creating data extensions, briefing an expert on your data requirements,…) by a whopping 52%. You can deliver more targeted and personalized campaigns (asides segmentation, we also offer many ways to personalize your segments). You will be much less dependent on technical experts. You can accelerate your Marketing Cloud implementation, since a large part of an implementation is typically spent on creating the right data sets for campaigns. This can be done much faster with DESelect. These are some of the key benefits you can expect the moment you start with DESelect.

  • What Return on Investment (ROI) can I expect from DESelect?

    Once you have reached out to us, we will work with you to assess how much time you are currently spending on data in Marketing Cloud and what campaigns you want to deliver. Based on this, we will build a business case together. You can download a free business case template here to help you evaluate the added value DESelect can bring to your business. Comparing the cost of DESelect to the added value we can bring, customers typically are able to report 3-5X return on their investment.

  • When should I get started with DESelect Segment?

    We recommend you get started with DESelect the moment you begin to implement Marketing Cloud. A large part of a Marketing Cloud implementation is about defining the right data sets for campaigns and DESelect can seriously accelerate your implementation. Starting early will also prevent you from heavily investing in SQL or some other alternative as an intermediary solution. Such investments tend to become sunk costs when you later switch to DESelect, so it is better to avoid these. However, if you are already about to go live with Marketing Cloud, or even have been using Marketing Cloud for a while, DESelect will still be able to offer you great relief. Most our customers have tried and tested various other solutions (many of which described further on this page), found out they did not work for them, and ultimately found their way to DESelect.

  • What if I don't have time at the moment to implement an additional solution?

    If you don’t have time, that actually weighs in favor of starting with DESelect as soon as possible, since one of the main benefits is saving time. However, you may worry that you will need to invest a lot of time to get started with DESelect. Rest assured that this is not the case. DESelect offers a plug-and-play integration, and our team will install DESelect for you (which will take them about 30 minutes). Once DESelect is installed, most customers find it intuitive enough to get hands-on right away. We do offer a live onboarding training which typically takes 2 hours, but can be scheduled later, whenever you have the time.

  • Why doesn't Salesforce Marketing Cloud offer this?

    While Salesforce offers a vast amount of solutions and features, a key part of its strategy is to rely on its open ecosystem and let independent software vendors build on its platform. The Salesforce AppExchange is by far the largest B2B app store in the world and is even responsible for the majority of Salesforce’s revenue. So essentially, Salesforce is counting on companies like DESelect to fill in the niches in its offerings.

Discover how to simplify and accelerate segmentation in Marketing Cloud

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