Maximize Marketing Cloud's ROI and drive revenue efficiently.

DESelect Segment is a platform for Marketing Cloud enabling your teams to operate independently, and efficiently to increase overall conversion and revenue

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SEGMENT - No more missed deadlines.

  • Faster Campaigns

  • Better User Adoption

  • Personalization at Scale

  • No-code audience segmentation.

    Now that your marketing team is working autonomously, you can skip the time-consuming back and forth between teams and launch your campaigns fast and stress-free.

  • Segment ALL your Salesforce Marketing Cloud data with drag-and-drop

    Intuitively drag-and-drop any data stored in your Salesforce Marketing Cloud business unit to create highly targeted customer segments.

  • Explore Customer Behavior with Data Views

    Access any sends, opens, clicks,… to better understand what drives customer engagement or even set out to build your own lead scoring model.​

The results speak for themselves:

  • "I think for customers like me, who are not able to use SQL, it's really a good tool, and you have really a lot of possibilities on selecting. I would certainly recommend DESelect to other companies."

    Christina LafolieCampaigning Specialist Inbound | Outbound, Customer Lifecycle Management, Magenta Telekom 

  • Empower Marketers

    “DESelect empowers marketers to query and segment their data with ease and without reliance on IT, and puts data back in the hands of marketers, right where it belongs!”

    Eliot HarperSalesforce Marketing Cloud MVP, Author

  • Targeted Segments on the Fly
    “Segmentation for our marketing campaigns used to be a time-consuming task. DESelect allows us to easily build a list of targeted segments, which saves considerable amounts of time!”

    Juliette OuchoucheCRM Analyst, Cambridge University Press

  • Huge Time Saver
    “DESelect really speeds up selecting the right data in Marketing Cloud. Wish we had this when we first started using Marketing Cloud!”

    Michiel van GaalenSalesforce Consultant, KLM

  • Solved the Business Need Perfectly
    “It was a pleasure working with the folks at DESelect; their product and service are top notch and solved the business need perfectly. ”

    Dennis QueallyAssociate Director of Marketing Operations, Practicing Law Institute

  • "After the trial period, we are convinced that DESelect is a great addition to our Marketing Cloud setup. It makes our segmentation much more efficient, and gives the “power” back to the Marketeer!"

    Kenni DalbyVice President, Head of Digital Marketing & Sales, Alm Brand

  • "As a Marketing Cloud expert, I have to say I was amazed by the capabilities of DESelect and how easy it was to create my segments."

    Gianluigi MorselliSalesforce Omnichannel Martech Advisor, Merkle

Training and Support

We offer extensive training and support, all included in your subscription.

  • Kick-start with onboarding training

    Learn about all DESelect features during a live and customized onboarding training.

  • Get training materials & data

    Receive complete training materials and even training data - already uploaded in your Salesforce Marketing Cloud - so you can practice your new segmentation powers.

  • Get support anytime

    Find the latest features and documentation on our support portal. Open cases via the portal or email.

  • Watch tutorials

    Watch video tutorials on our YouTube channel showcasing different segmentation scenarios. Use the training data we provide to tag along.

Watch tutorials

DESelect Professional Services

Get the most out of DESelect additional services 

  • Onboarding Training
    Onboarding Training

    Additional training sessions to maximize user adoption.

  • Access to DESelect Academy
    Access to DESelect Academy

    Always available support with bite-sized videos, articles of interest and insights about all the features the user needs to know about DESelect Segment.

  • DESelect Review
    DESelect Review

    Health checklist of the DESelect environment to make sure you are following Best Practices.

  • Hypercare

    Hypercare includes assistance in different activities defined by a customer. It can vary from having cadence calls with a dedicated Customer Success Manager to assisting in engagement improvements, SQL conversion, or reviewing selections.

Security and Data Protection

DESelect offers full plug-and-play integration that is real-time and no-maintenance.
  • Keep all of your data safe and secure
    Keep all of your data safe and secure

    Keep all your customer data safely in Salesforce Marketing Cloud, as DESelect only stores “metadata” such as data extension names.

  • Fully Compliant with ISO-27002
    Fully Compliant with ISO-27002

    Rest assured knowing DESelect complies with ISO-27002, covering all aspects of best practice information security policies and processes.

  • Comply with GDPR & CCPA
    Comply with GDPR & CCPA

    DESelect complies with both GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act).

  • Securely connect DESelect
    Securely connect DESelect
    DESelect offers full plug-and-play integration that is real-time and no-maintenance.

    DESelect has passed Salesforce’s security review. Find out more about our secure API connection to Salesforce Marketing Cloud in the DESelect Security Documentation.

Read more about security and data protection

Setup and Onboarding

Your Journey to rocking your Salesforce Marketing Cloud

  • Setup

    We built all our solutions to be ready-to-use, so you don't have to worry about setup, it's as simple as plug-and-play. An end-to-end test is performed by DESelect to guarantee a seamless launch.

  • Implementation and Training
    Implementation and Training

    Once you're fully set up, you'll receive live and personalized training sessions from our dedicated Customer Success team. We will guide you through creating your first selections which are the potential basis for all your templates.

  • Support

    DESelect offers ongoing support by email as well as providing access to its expansive support and learning portals. The Customer Success Team organizes quarterly meetings where they measure how you're doing against previously defined goals and targets to ensure success for you.

Frequently Asked Questions

  • When do I need DESelect Segment?

    We have customers saying that “anyone using Salesforce Marketing Cloud should have DESelect too”. With some exceptions, they are probably right. One of the powerful features of Marketing Cloud is its flexibility to let you define a data model and integrate various data sources. But as a result: You need to do lots of data management, which usually means writing SQL queries or even doing various operations in Excel. The same happens when you need to create extracts to report on your campaigns. All of that is incredibly time consuming and renders the Marketing team dependent on technical experts to support them. Due to its sometimes technical nature, user adoption may also be below expectations. If any of that sounds familiar, then DESelect is for you!

  • What benefits can I expect from DESelect Segment?

    Some of the main benefits of DESelect include: You don’t need to use SQL anymore. Based on our customer success stories, we know that on average you can reduce the time you spend on data in Marketing Cloud (such as writing queries, creating data extensions, briefing an expert on your data requirements,…) by a whopping 52%. You can deliver more targeted and personalized campaigns (asides segmentation, we also offer many ways to personalize your segments). You will be much less dependent on technical experts. You can accelerate your Marketing Cloud implementation, since a large part of an implementation is typically spent on creating the right data sets for campaigns. This can be done much faster with DESelect. These are some of the key benefits you can expect the moment you start with DESelect.

  • What Return on Investment (ROI) can I expect from DESelect?

    Once you have reached out to us, we will work with you to assess how much time you are currently spending on data in Marketing Cloud and what campaigns you want to deliver. Based on this, we will build a business case together. You can download a free business case template here to help you evaluate the added value DESelect can bring to your business. Comparing the cost of DESelect to the added value we can bring, customers typically are able to report 3-5X return on their investment.

  • When should I get started with DESelect Segment?

    We recommend you get started with DESelect the moment you begin to implement Marketing Cloud. A large part of a Marketing Cloud implementation is about defining the right data sets for campaigns and DESelect can seriously accelerate your implementation. Starting early will also prevent you from heavily investing in SQL or some other alternative as an intermediary solution. Such investments tend to become sunk costs when you later switch to DESelect, so it is better to avoid these. However, if you are already about to go live with Marketing Cloud, or even have been using Marketing Cloud for a while, DESelect will still be able to offer you great relief. Most our customers have tried and tested various other solutions (many of which described further on this page), found out they did not work for them, and ultimately found their way to DESelect.

  • What if I don't have time at the moment to implement an additional solution?

    If you don’t have time, that actually weighs in favor of starting with DESelect as soon as possible, since one of the main benefits is saving time. However, you may worry that you will need to invest a lot of time to get started with DESelect. Rest assured that this is not the case. DESelect offers a plug-and-play integration, and our team will install DESelect for you (which will take them about 30 minutes). Once DESelect is installed, most customers find it intuitive enough to get hands-on right away. We do offer a live onboarding training which typically takes 2 hours, but can be scheduled later, whenever you have the time.

  • Why doesn't Salesforce Marketing Cloud offer this?

    While Salesforce offers a vast amount of solutions and features, a key part of its strategy is to rely on its open ecosystem and let independent software vendors build on its platform. The Salesforce AppExchange is by far the largest B2B app store in the world and is even responsible for the majority of Salesforce’s revenue. So essentially, Salesforce is counting on companies like DESelect to fill in the niches in its offerings.

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