One of DESelect's customers from the automotive industry wanted to combine unrelated Data Extensions such as "customers" and "vouchers." In order to accomplish their goals, they needed the ability to assign random vouchers from the first Data Extension to random customers in the second Data Extension. Since the two separate Data Extensions don't relate because they're comprised of entirely different data, it's impossible to combine them without any matching columns.
Continue reading below to find out how they solved this using DESelect.