An Official Salesforce Marketing Cloud Partner

Use Case Library

DESelect helps marketing teams get big results with Salesforce Marketing Cloud.
Learn more about how we help maximize ROI.

  • All Use Cases
  • Combining Unrelated Data
  • Creating Complex Audiences via Logic
  • Data Testing
  • Hyper Personalization
  • Leveraging All Your Data
  • Maintaining Performance
  • Observability & Oversight
  • Quality Assurance
  • Resend Campaign
  • Saturation Control
  • Supplementing Data
  • Industry – Telecommunications
    Easily create high performing audience segments…without code. DESelect offers marketers all the segmentation capabilities of SQL and AMPscript with a simple drag-and-drop interface.
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  • DESelect Retail and Consumer Goods Customer Use Cases
    Industry – Retail & Consumer goods
    Easily create high performing audience segments…without code. DESelect offers marketers all the segmentation capabilities of SQL and AMPscript with a simple drag-and-drop interface.
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  • DESelect Automotive Customer Use Cases
    Industry – Automotive
    Easily create high performing audience segments…without code. DESelect offers marketers all the segmentation capabilities of SQL and AMPscript with a simple drag-and-drop interface.
    View
  • DESelect supports several Educational and Non profit organizations in using SFMC
    Industry – Education & Non-profit
    Easily create high performing audience segments…without code. DESelect offers marketers all the segmentation capabilities of SQL and AMPscript with a simple drag-and-drop interface.
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  • Use Cases – Frequency Capping
    Visualize and customize each customers’s messaging frequency Control exactly how many messages each contact can receive and eliminate oversaturation issues across teams and campaigns types communication-rules
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  • Use Cases – Deduplication
    Remove unnecessary contacts based on complex logic. Clean up your data sources and avoid repeat communications by eliminating duplicates with one simple action.
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  • Use Cases – Personalization
    Send the right message, to the right person, at the right time. Empower marketing teams to create highly personalized segments and messages that generate higher campaign ROI.
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  • Use Cases – Organizing Data
    Earn time back by streamlining your workflow DESelect makes it easy to standardize how your team uses SFMC for maximum efficiency.
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  • Use Cases – Segmentation
    Easily create high performing audience segments…without code. DESelect offers marketers all the segmentation capabilities of SQL and AMPscript with a simple drag-and-drop interface.
    View
  • Building Efficiencies and Testing Data at Scale
    A large car dealer needed to create control groups and sub-control groups as a percentage of the same audience, and assign dynamic values per each group in order to do testing...
    • Automotive
    • Creating Complex Audiences via Logic + 2 more
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  • Adaptability
    Maintain SFMC Performance with Large Amounts of Data
    A marketer needed to split an unusually large audience segment that required recurring calculations. Working with huge amounts of data also caused timeouts in Marketing Cloud ...
    • Retail
    • Creating Complex Audiences via Logic + 1 more
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  • Rocket - Icon
    Creating Complex Audiences with Foresight
    A team needed to split an audience into different SFMC Journey versions based on a complex combination of attributes – while needing to know how many records each audience contains in advance...
    • Education
    • Creating Complex Audiences via Logic + 1 more
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  • Customer Experience
    Including Marketers on Campaigns for Quality Assurance
    A customer needed to add their marketing team members into the target group (segment) of their campaigns to allow marketers to see emails and notifications from the receiver's point of view...
    • Telecom
    • Observability & Oversight + 2 more
    Read more
  • Users - Icon
    Drive Engagement with a Resend Campaign
    A marketing team from the Financial Services industry launched a campaign and generated a decent number of sends. However, many people were not responsive to this first communication...
    • Financial Services
    • Data Testing + 2 more
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  • Combining Unrelated Sets of Data
    Customers from the automotive industry wanted to combine unrelated Data Extensions such as customers and vouchers. Yet, this isn’t possible in SFMC without any matching columns…
    • Automotive
    • Combining Unrelated Data + 2 more
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