Getting started with Salesforce Marketing Cloud (SFMC) can be exciting, though a somewhat daunting task. Therefore, at DESelect, we created a TrailMix on Salesforce’s learning platform Trailhead to help you take off on your learning adventure!
What is waiting for you in this TrailMix?
- How to set up your account and manage users
- Introduction to Marketing Cloud
- How to create and send emails by using Marketing Cloud
- How to manage your data
- Getting to know Journey Builder and managing your campaigns
- How to segment your audience better for your emails
- Getting started with Artificial Intelligence for marketers
- How to create engaging content with Content Builder
Latest Articles
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Top 10 Marketing Operations Predictions for 2025
We’re excited to unveil our Top 10 Marketing Operations Predictions for 2025. The exponential growth of marketing automation, the impact of AI on strategy and execution, and the drive to become more intentional and data-driven means we’re going to see a lot of interesting dynamics and progress in marketing. As 2024 closes out, we took a step back to think about what the future holds for marketing operations and came up with our first-ever list of predictions. Let’s dive in!December 19, 2024The Ultimate Guide to Salesforce Marketing Cloud Advanced Edition
At the Marketing Keynote at Dreamforce 2024, Salesforce announced an exciting expansion to its suite of marketing solutions — the Marketing Cloud Advanced Edition, which builds upon the existing Marketing Cloud Growth Edition and offers even more powerful tools to help small and medium-sized businesses (SMBs) engage their customers in a more personalized and efficient way. This article explores the features, benefits, and impact of Advanced Edition and what it means for SMBs striving to innovate.September 19, 2024Unlocking the Potential of Salesforce Data Cloud: A Comprehensive Guide
Introduction to Salesforce Data Cloud In recent years, Salesforce has been making a strong push into the Customer Data Platform (CDP) space with Salesforce Data Cloud. Data Cloud enables businesses to manage and leverage their customer data across multiple touchpoints, enabling marketers to leverage their data better than ever. By bringing together data from various […]June 13, 2024Zandra Marquez, Senior Customer Success Manager
Company Culture Meet our team: Senior Customer Success Manager, Zandra Marquez We have a superstar in our Customer Success Team and her name is Zandra: a true gem with top-tier Salesforce Marketing Cloud knowledge. Get her take on her DESelect journey → Zandra started at DESelect as a Customer Success Manager, where she quickly […]May 28, 2024
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