Simplifying Personalization: Why Drag and Drop Segmentation is the Future of Salesforce Marketing Cloud
Imagine for a second… You have millions of dollars worth of equipment in a warehouse. You’re scrambling around trying to fix problems, keeping equipment from crashing, and spending all day solving issues as they come up. That’s the old-school way people used to do business. Before SaaS (Software as a Service), companies had servers in […]
February 7, 2023
Avoiding Migration: Preparing for Salesforce Audience Studio’s Eventual Sunset
Nearly 60% of marketers say they lack enough resources to fully optimize personalized campaigns, and a recent McKinsey report found 67% of marketers list the synthesis of customer data among their greatest personalization challenges. Without proper resources, brands cannot launch communications resonant enough to influence consumer purchasing decisions. TLDR Salesforce is closing down its Audience […]
January 13, 2023
Common Pitfalls in Salesforce Marketing Cloud – Part 2
As already mentioned in Part 1 of this series, there are a few common pitfalls when working with Salesforce Marketing Cloud that you need to be aware of. If you haven’t read the first part, make sure to check it out. This second part highlights even more of the most common challenges users face when […]
January 4, 2023
Common Pitfalls in Salesforce Marketing Cloud – Part 1
When working with Salesforce Marketing Cloud there are a few common pitfalls that most users fall into at some point in time – at least if they are not aware of them upfront. Some of the problems are easier to debug, but others are quite a challenge, even for experienced users. Therefore this article highlights […]
December 7, 2022
