Sharing Data Across Business Units: An Overview and Best Practices
Salesforce Marketing Cloud is a powerful platform that enables marketers to create, manage, and execute campaigns across multiple channels. As industries forever evolve, it has become imperative for organizations to stay agile and not fragile. Growth, expansion, restructuring, and so many other factors often create the need for organizations to share data across various business […]
May 24, 2023
Marketing Cloud Audience Builder is Being Retired – What’s Next?
Marketing Cloud Audience Builder has allowed marketers to create granular segmented audiences based on behavioral and demographic data. So now it is being retired, the question on everyone’s mind is “what’s next?” As with any tool retirement, we need to find a new solution capable of complex segmentation – and we’ve got some options. DESelect […]
April 18, 2023
Heroes of Marketing Cloud: Kaleem McGill, Salesforce Marketing Champion
To be the best, you have to learn from the best. For that reason, we profiled Kaleem McGill, who became one of the illustrious Salesforce Marketing Champions back in 2020. More on this later. Currently an Implementation Specialist, Kaleem has over a decade of experience working with CRMs and Marketing Cloud. We talked to Kaleem […]
April 12, 2023
The Greatest Debates in Email Marketing History: Prioritizing Campaigns Without the Email Fatigue
Marketers rely on subscriber communications as the lifeblood of revenue generation, yet over a quarter of consumers indicate extreme email fatigue from increased campaign exchanges. Add in modern omnichannel experiences and separate marketing teams naturally prioritizing their own campaigns, and it becomes easy for end recipients to drown in an overwhelming flood of communications. Each […]
March 23, 2023
